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Sri Lanka's diversified conglomerate Expolanka won international acclaim at the glittering 20th World Brand Excellence Awards Ceremony held at Taj Lands End, Mumbai. It was bestowed with the prestigious Award for Social Marketing in recognition of its work carried out in the area of CSR.
Group CEO of Expolanka Holdings PLC, Hanif Yusoof said, "We at Expolanka are both delighted and deeply honored with this recognition where our efforts have been appreciated by a global jury consisting of an eminent panel of judges". He hailed this as "an endorsement of the Company credo doing business with the dare-to-do attitude, which extends to our CSR efforts too".
"Corporate Social Responsibility is about demonstrating our Expolanka values beyond the confines of the company. It is about being good citizens by getting involved in the communities to which we belong. It is a collective and individual commitment to improving the cultural, social and physical environment in which we live and work. The wellbeing of our communities is also an important aspect of our business. The areas we focus on are Health, Environment, Education, Disaster Relief and Community Development", said Expolanka's Head of Marketing & Corporate Communications Paddy Weerasekera.
"Caring for stakeholder interest is a core value of Expolanka Holdings. This community-oriented culture ensures that all business activity is undertaken in an ethical and sustainable manner while keeping the best interest of the community in mind. The world expects much from us, we have to deliver not only what our customers want, but also what every stake holder demands from us. We thus focus our energies and re-invigorate our thought process to contribute positively towards the environment, society and humanity at large", Weerasekera added.
Among Expolanka's many CSR projects are ExpoMedix, a non-profit dispensary and surgery unit treating patients for common illnesses, disaster relief for flood and drought victims, health camps, paper recycling programmes, Earth Hour programmes for conserving energy, food drives to feed the poor, student welfare programmes with free scholarships, computers and school books, the building of houses, roadways, drainage facilities and mobile toilets in various parts of the country, to name a few.
The World Brand Congress is the single largest rendez-vous of the best brains behind some of the world's most successful and sought after brands. The Congress is an annual meeting place for leaders from every sector and continent and is a non-profit making activity aimed at a professional cause of development and growth. With a membership embracing over 100 countries across the globe, it is a body committed to raising the standards of marketing and brand management across all industries in Asia and the world.
